Client Overview
Irfan Auto Services is a trusted auto body and collision repair shop in Toronto and Scarborough, offering comprehensive services like dent removal, frame straightening, oil changes, tire repairs, diagnostics, and vehicle detailing for all makes and models. They specialize in hassle-free insurance claims and preventive maintenance to keep vehicles road-ready.
Challenges
Local competition was fierce, and their online presence lacked the polish to convert searches into appointments. They needed stronger branding to convey reliability, a modern site for booking ease, and social proof to build trust in a service-heavy industry.
Our Approach at Techylem
We focused on a grounded, trust-building digital refresh:
- Branding: Created a professional logo and tagline (“Repair. Restore. Reassure.”) with clean, automotive blues to highlight expertise and care.
- Website Design: Developed a service-focused site with online quote forms, before-after galleries, and integrated Google Maps for location-based SEO.
- Social Media Strategy: Posted weekly tips on maintenance (e.g., “When to replace brake pads”) on Facebook and Instagram, tagging local drivers for organic reach.
Results
Local search rankings improved by 8x, resulting in a 3x spike in appointment bookings. Social media generated 500+ new followers and 30% more reviews, boosting Google ratings from 4.2 to 4.8 stars. Irfan Auto Services experienced a 75% increase in service revenue, turning digital visibility into driveway traffic.
With Techylem’s support, Irfan Auto Services shifted gears from reactive repairs to proactive growth.
Category:
Branding & Marketing
Software:
WORDPRESS, FIGMA
Service:
Brand Identity & Web Development
Date:
